SEM

SEM
Apr
2
//
2020

How to Allocate Marketing Spend

How to think about allocating marketing spend if your goal is to generate leads or sales.
SEM
Apr
13
//
2018

Why you should (almost) never use broad match keywords in PPC

Definitely one of the most common mistakes I see in PPC accounts
SEM
May
21
//
2016

Know Your Customer and Cut PPC Costs By 54%

Why understanding keyword intent can dramatically improve PPC performance
SEM
May
21
//
2016

How We Use PPC to Drive SEO Domination

SEM
Jan
21
//
2015

AdWords: When a lower ad position is better

Why reducing your bids on AdWords can help you save quite a bit of money under the right circumstances.
SEM
Dec
10
//
2014

Confused by Ad Extension Stats in AdWords? Here's how to read them.

@johncrenshaw82