5 Easy Fixes to Dramatically Improve PPC Performance [presentation]

In case you missed me at the American Marketing Association in Cincinnati a few months ago (live blogged here) and the Cincinnati SEO meetup yesterday, here's a copy of the presentation I gave on PPC.

Even if you're well-versed in PPC, check out the last section on searcher intent – it's crazy powerful (it starts at slide 15).

Slide notes to come when I get some more time.