About Us

Digital Marketing

We Are UFO

We've been helping companies drive incredible performance in digital marketing since 2007.

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J

ohn Crenshaw founded UFO (formerly "Razorlight Media") in 2007 with a focus on performance marketing using SEO, PPC, content, and paid media.

Over the past 12+ years we've continued to drive amazing results for clients:

  • Helped a forestry equipment manufacturer add double-digit millions to the top line in a single year (case study)
  • Helped an airport parking company almost quadruple revenue from paid and organic search (case study)
  • Took a local window company from $500k to $7 million in 5 years (case study)
  • Doubled revenue for a biomedical company, then doubled it again (case study)
  • Check out all our case studies for more

In 2020, they rebranded as UFO, aligning the brand messaging with what they've been doing all along: Helping SMBs drive aggressive growth through uniquely creative and technical performance marketing strategy, training, and execution.

SOME OF OUR CLIENTS
WE'VE BEEN CITED BY

And many others.

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Our clients are making headlines

Nothing makes us happier than our client's success. We are proud to work with clients who have been featured in a variety of major news publications.

100+
PROJECTS COMPLETED
50+
Happy Clients
20+
Years Expreience
Our Process

How We Work

01

Phone consultation

A quick initial phone call can help us figure out what you need and whether we'd be a good fit to help you meet your goals.
02

Finding the solution

We offering strategy, training, and execution to meet most digital marketing needs. We bring in top-of-their-field contractors to fill gaps in execution. So whether you just need strategy, coaching or training for your team, or help with the execution, we can probably help.
03

Research and strategy

Every project is different. We usually start with research into your organization as well as your industry and competitors, which leads to a strategy and execution plan.
04

Test, measure, learn, iterate

Some of our clients use us and our network to handle execution, others manage execution internally with some input from us, and some projects take a mix of those approaches.
From our Blog

Recent Posts

Keep up to date on all the latest marketing news and tips.

All Posts
Analytics
Oct
17
//
2020

Causes & Solutions to Website Traffic Drops After a Redesign

New websites are supposed to outperform the old one, but that doesn't always happen.
Strategy
Oct
15
//
2020

This Famous Ad Exec Talks About a Big Brand Who's Existence Just Doesn't Make Sense

The irrational product that kicked off a $4 billion brand
Strategy
Oct
12
//
2020

How to Gain Market Share

Find out what it takes to grow.
Strategy
Jul
15
//
2020

Marketing Idea 0001: Target the Larger Audience

Sometimes customers that want to rent your product are actually better candidates to buy it.
Paid Media
Jun
12
//
2020

PPC vs CPC: What's the Difference

They aren't the same thing, but they're pretty closely related
Let's Talk

Ready to take your marketing to the next level?

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