About Us
Digital Marketing
We Are UFO
We've been helping companies drive incredible performance in digital marketing since 2007.
J
ohn Crenshaw founded UFO (formerly "Razorlight Media") in 2007 with a focus on performance marketing using SEO, PPC, content, and paid media.
Over the past 12+ years we've continued to drive amazing results for clients:
- Helped a forestry equipment manufacturer add double-digit millions to the top line in a single year (case study)
- Helped an airport parking company almost quadruple revenue from paid and organic search (case study)
- Took a local window company from $500k to $7 million in 5 years (case study)
- Doubled revenue for a biomedical company, then doubled it again (case study)
- Check out all our case studies for more
In 2020, they rebranded as UFO, aligning the brand messaging with what they've been doing all along: Helping SMBs drive aggressive growth through uniquely creative and technical performance marketing strategy, training, and execution.
SOME OF OUR CLIENTS
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Our clients are making headlines
Nothing makes us happier than our client's success. We are proud to work with clients who have been featured in a variety of major news publications.
100+
PROJECTS COMPLETED
50+
Happy Clients
20+
Years Expreience
Our Process
How We Work
01
Phone consultation
A quick initial phone call can help us figure out what you need and whether we'd be a good fit to help you meet your goals.
02
Finding the solution
We offering strategy, training, and execution to meet most digital marketing needs. We bring in top-of-their-field contractors to fill gaps in execution. So whether you just need strategy, coaching or training for your team, or help with the execution, we can probably help.
03
Research and strategy
Every project is different. We usually start with research into your organization as well as your industry and competitors, which leads to a strategy and execution plan.
04
Test, measure, learn, iterate
Some of our clients use us and our network to handle execution, others manage execution internally with some input from us, and some projects take a mix of those approaches.
Causes & Solutions to Website Traffic Drops After a Redesign
New websites are supposed to outperform the old one, but that doesn't always happen.
This Famous Ad Exec Talks About a Big Brand Who's Existence Just Doesn't Make Sense
The irrational product that kicked off a $4 billion brand
Marketing Idea 0001: Target the Larger Audience
Sometimes customers that want to rent your product are actually better candidates to buy it.
PPC vs CPC: What's the Difference
They aren't the same thing, but they're pretty closely related
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