This chart shows how two companies are being impacted by Covid: One up significantly, one down.
Think about creative solutions if possible. We've seen breweries repurposing their equipment to make hand sanitizer, restaurants doing grocery delivery, and clothing brands repurposing manufacturing lines to make masks.
These are hard times for everyone, but especially those in hard-hit industries. It's certainly not possible for every organization - maybe not for most - but we've been blown away by the creativity organizations are using to stay afloat and keep their people working, and the amazing generosity we're seeing right now.