Google Rolls Out Review Extensions to Adwords Accounts
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Almost four months after Google announced its release of review extensions, they are finally making them available to users with Adwords accounts. These review extensions allow businesses to show third party reviews directly on their online advertisements. For those of you who are running PPC campaigns, you better start using these extensions if you want to keep up with your competition.
Below is a screenshot of what these extensions look like:
Before you implement review extensions, be sure to review the policies Google created to keep them valid. Review extensions that do not adhere to Google's policies will be disapproved. To make sure this does not happen to you, be sure to follow these basic guidelines:
It will be interesting to see how these extensions affect click-through rates. Google's stated that they've had a good response to the extensions throughout the testing process and referenced a major Israeli airline that had a 10% increase in click-through rates after implementing review extensions into their campaigns.
Although these extensions have a lot of potential to be effective, it is impossible to say whether or not they will be beneficial to your individual ad campaign. With so many factors involved in getting customers to click, individual results are guaranteed to be different and will depend on your industry, demographics etc. For those of you not using review extensions, give them a shot. For those of you who are, what kind of results are you seeing?