Where intelligence is put to the test.
In case you missed me at the American Marketing Association in Cincinnati a few months ago (live blogged here) and the Cincinnati SEO meetup yesterday, here’s a copy of the presentation I gave on PPC.
Even if you’re well-versed in PPC, check out the last section on searcher intent – it’s crazy powerful (it starts at slide 15).
Slide notes to come when I get some more time.
Written by John Crenshaw
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Search has shifted from ten blue links to AI answers that cite a handful of sources. If you want to be discovered, you need to win those citations. At UFO,…
John Crenshaw in paid-media
John Crenshaw in paid-media
Andrea Larsen in paid-media
If you have questions we have answers. And probably some questions for you, too.
Let’s get after it!