In case you missed me at the American Marketing Association in Cincinnati a few months ago (live blogged here) and the Cincinnati SEO meetup yesterday, here's a copy of the presentation I gave on PPC.
Even if you're well-versed in PPC, check out the last section on searcher intent – it's crazy powerful (it starts at slide 15).
Slide notes to come when I get some more time.

![5 Easy Fixes to Dramatically Improve PPC Performance [presentation]](/img/blog/5ebafc9de2d1f41b5bbbf287_5-easy-fixes-to-dramatically-improve-ppc-performance-presentation-min.jpg)


