Finance & Legal · Project story
Compliant lead generation for a regional personal injury law firm
The firm doubled in size in two years
Two more paralegals hired to manage the case volume.
The challenge
The firm wanted to reach potential clients earlier in their decision process. Each ad had to meet bar advertising rules and pass legal review.
What we did
- Added digital retargeting and social campaigns to the firm's direct mail program
- Directed an on-site photo shoot to modernize the firm's image
- Built campaign landing pages with custom tracking
- Used audience segmentation, lookalike audiences and remarketing
- Tested several creative messages
- Supported the legal review of all creative
The results
- The firm doubled in size within two years of launch
- The firm hired two more paralegals to manage the case volume
- The firm now has a repeatable, compliant lead generation system
UFO helped us create a marketing engine that feels both strategic and authentic. Their understanding of compliance, creative direction, and lead generation has been key to our growth.
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