Lead Troubleshooting for a dealer network
This client came to us after seeing a large, sustained drop in leads over period of 3-4 years.
We pulled data from ad platforms, the client's site, and discussions with the client to determine the cause of the lead drop.
We helped the client reformulate their business goals and translated that to ad platform changes that led to an immediate reversal of the downward trend as well as uncovering some key issues with the website that were preventing a return to past performance.
This project is ongoing but the client is already seeing a reversal in the trend and large recovery in leads driven through the site.
This work also led to the realization that the current website's technology stack wasn't cutting it anymore and needed to be revamped to better support the client's goals.
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Go-to-Market Product Testing for a $180mm CPG Brand
We helped a $180mm flavored syrup company use Facebook ads to run tests on a still-in-development product that gave them real-world learnings and data they used in the product development process to improve positioning at launch.
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