This client came to us to manage Google ads for their distributor network spanning the entire Eastern half of the United States.

While managing the project, we suggested optimizing their Google Ads landing page to improve conversion rate and drive more leads at a lower cost per lead.

We conducted some quick market research using discussion forums, Reddit, as well as competitors. This allowed us to create a wireframe and copy recommendations for a better performing landing page.

We worked closely with the client’s in-house copy, design, and dev teams to launch the landing page.

The new page converted far more users into leads, saving the client over $900,000 in lead costs annually.