Education · Case study
School Outfitters
124% increase in conversion rate
In one category; conversion rate improved 64% on average across the tests.
PPCSEOEmailWebsite
The challenge
School Outfitters sells furniture and equipment to K-12 schools and districts. The team needed more scale to test new ideas and needed a partner that could connect paid media, organic search, email and the website.
What we did
- Ran paid media tests and scaled remarketing
- Optimized product titles in the Google Shopping feed. Our product title optimizer won an AMA Pinnacle Award
- Built SEO and AI search content for classroom furniture topics and room design pages
- Set up HubSpot segmentation and seasonal email campaigns
- Ran conversion tests on the website
- Built a 180-day growth strategy for the CTE (career and technical education) market
The results
- 124% increase in conversion rate in one category
- AMA Pinnacle Award for Shopping optimization
The existing client testimonial reports a 64% average conversion rate increase, with an increase as high as 124% in one category.
Our team needed scale to experiment more effectively and fresh ideas and perspective to drive better results. We were often stuck in the weeds day-to-day and didn’t have bandwidth to think outside the box or put together robust test plans. We felt limited by our data systems and needed help finding ways to drive better results. UFO really listened to us to understand our ecosystem, our customer, and our needs. Other agencies wanted to apply a one-size-fits-all model to our company, and it didn’t fit and wouldn’t perform well. Also, UFO was happy to work as an extension of our team and educate our team members; other agencies simply wanted to handle the campaigns themselves. The UFO team helped us launch several tests quickly to see what might work to boost our ad performance. Within a few weeks we had identified a strategy that boosted our conversion rate by an average of 64%, and as high as 124% in one category. It was so exciting to see results that moved the needle so quickly! Plus, the UFO team handled the implementation and analysis so our team could focus on other priorities. UFO is such a helpful extension of our team. Smart, kind, helpful team members who are helping us work more efficiently and effectively to drive revenue.
