Analytics
17 posts · Page 2 of 2
GA4: Google is Deleting Historic Analytics Data
Google is deleting all historic Google Analytics data from Universal Analytics. These are the options to back it up.
Causes & Solutions to Website Traffic Drops After a Redesign
Nothing's worse than investing into a new website only to have traffic drop after launch. This is a fairly common problem, so let's quickly talk about the possible causes and solutions.
The Trouble with Attribution
Most digital advertising and and analytics platforms use a "last click attribution" model. That means no matter how long that purchase journey is or how many touchpoints there are, the last trackable activity in the chain gets 100% of the credit for a lead or sale.
Diagnosing 50% Traffic Drop After New Site Launch
We recently started work on a project and oversaw the launch of a new website. Traffic nose dived 50%. This is how we diagnosed the problem.
Google Consumer Surveys: New Marketing Tool
Google has introduced a pretty interesting online market research tool that’s worth a look.
Google Tag Manager Bridges Marketing, IT Efforts
DIY tagging is what the new Google Tag Manager is all about. It empowers marketers (even those with no technical background) to add or update website tags (site analytics, conversion tracking, remarketing, etc.) themselves rather than rely exclusively on IT folks or web administrators.
Enhanced Link Attribution for In-Page Analytics Provides Better Click-Through Data
Its main purpose is to give you more precise data as to which components of your website are motivating visitors to click through for more information.