Where intelligence is put to the test.
Summary: 🚀 We helped a regional bank pipe marketing data to a BigQuery data warehouse so it could be used in a unified reporting dashboard, providing executives a level of transparency and insight in reporting that possible before.
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In 2023, Google will shut down Universal Analytics, taking all historic data from UA accounts with it.
This regional banking client needed to preserve that historic data, setup GA4, and integrate both into executive reporting dashboards.
We setup BigQuery as a data warehouse to house the historic Universal Analytics data and setup event and goal tracking in GA4.
We designed executive dashboards in Looker Studio to merge both of those data sources to preserve continuity of reporting.
Written by John Crenshaw
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