Data Engineering & Reporting for a Regional Bank
In 2023, Google will shut down Universal Analytics, taking all historic data from UA accounts with it.
This regional banking client needed to preserve that historic data, setup GA4, and integrate both into executive reporting dashboards.
We setup BigQuery as a data warehouse to house the historic Universal Analytics data and setup event and goal tracking in GA4.
We designed executive dashboards in Looker Studio to merge both of those data sources to preserve continuity of reporting.
More recent projects
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We helped a leading architecture firm get the most out of GA4 and Looker Studio.
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We helped a B2B Berkshire Hathaway subsidiary backup and integrate historic analytics data into 3rd party executive reporting tools for 5 different websites.
Go-to-Market Product Testing for a $180mm CPG Brand
We helped a $180mm flavored syrup company use Facebook ads to run tests on a still-in-development product that gave them real-world learnings and data they used in the product development process to improve positioning at launch.
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