Many clients hire us to drive clicks and conversions on a website, which is easy to measure.

Brand advertising can be much harder to measure; the goal isn’t to drive a click that converts, it’s only to stay top of mind.

For this client, more than half their $60mm in annual revenue comes offline through their locations around the country, further complicating attribution and measurement.

The goal of this experiment was to test the impact of brand advertising on both online and offline conversions.

We helped them build a brand campaign and design an experiment to measure the total impact of those brand advertising campaigns using both online and offline conversion data.

This allowed us to measure the incremental lift in sales driven by the brand advertising campaign, fundamentally shifting the way this client thought about their advertising efforts and providing them with a framework to get to the next level in their growth.