Brand marketing is notoriously hard to measure – especially when you’re trying to connect digital ad spend with offline sales. One industry-leading ecommerce company with a strong local presence came to us with that exact challenge: how do you know if brand awareness campaigns are actually driving results, both online and in-store?
We helped them find out.
Our team designed controlled experiments and built statistical models to isolate and measure the true impact of brand advertising. Not just on web conversions, but on real-world location visits and purchases.
The results spoke for themselves: brand campaigns were delivering measurable value. So much so, the company expanded brand advertising to all locations nationwide.
