This ecomm client came to us with several thousand products, already spending a large amount on Google Ads with a series of direct response campaigns that were performing quite well.

They wanted to implement our testing methodology to design and roll out experiments that would allow them to not only improve performance on their campaigns, but do so in a way that didn’t disrupt what was already a complex and high-performing account.

At this client’s level, it’s important to carefully roll out and test any changes to the account so you don’t disrupt performance. Our testing methodology is perfect for this type of scenario. We treat every change as an experiment with the goal of improving performance.

This involves first generating a list of potentially high impact tests, rank ordering those tests based on expected impact and ease/cost to implement, and carefully measuring the impact of each test to ensure continuing performance improvements.