Fitness · Project story
Google Ads rebuild for a multi-location fitness club
67% more conversions on the same budget
Nearly 67% more conversions and nearly 89% higher conversion rate year over year.
The challenge
The club's small internal team ran Google Smart Campaigns. The campaigns used all of the budget, but conversions did not increase.
What we did
- Took over campaign management
- Rebuilt the account structure and audience targeting
- Gave the client's team SEO guidance for site improvements
The results
- Nearly 67% more conversions year over year
- Nearly 89% higher conversion rate year over year
- Same monthly budget
- The client's team got time back for other work
It's a win, win.
More work that works
More Fitness work
Project storyFitness
Record membership for an independent health club with a 35-year history
10.8% more net new members year over year
Record total membership in the club’s 35-year history.
Project storyFitness
Large health club
#1 rankings across the metro area
Organic search traffic more than doubled.
Project storyFitness
Health club / gym
#1 for “gym Cincinnati”
Keywords in Google’s top three grew from 20 to 50.