Fitness · Project story
Record membership for an independent health club with a 35-year history
10.8% more net new members year over year
Record total membership in the club’s 35-year history.
The challenge
The club ran Google Ads, but had no plan that connected its channels.
What we did
- Launched geographic Meta campaigns, from awareness to traffic
- Restructured Google Ads around primary and secondary growth ZIP codes
- Tracked results at the neighborhood level
The results
- 10.8% more net new members year over year
- Record total membership in the club's 35-year history
- 87.7% more new memberships in October, compared to the previous October
- About $297,000 in estimated first-year revenue from net new members
- About $7,200 in total Meta spend
- The top target ZIP code grew more than 60% year over year
More work that works
More Fitness work
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Google Ads rebuild for a multi-location fitness club
67% more conversions on the same budget
Nearly 67% more conversions and nearly 89% higher conversion rate year over year.
Project storyFitness
Large health club
#1 rankings across the metro area
Organic search traffic more than doubled.
Project storyFitness
Health club / gym
#1 for “gym Cincinnati”
Keywords in Google’s top three grew from 20 to 50.