Today, our partner and COO Andrea Larsen spoke at the Columbus Women’s Leadership Conference, sharing how AI is changing the way marketers plan, create, and optimize campaigns.
The talk covered:
- How AI supports smarter content and SEO strategies
- Ways to use AI in paid media planning and creative testing
- Tips for building better content calendars and social workflows
- Practical tools to use right now (including a few that are just fun to try)
Andrea also shared examples of how our team at UFO is using AI every day—from data analysis to SEO optimization to campaign automation—to save time, generate ideas, and move faster.
If you want to dig into what she shared:
📎 Grab the AI Tips + Tools Doc
We’re always happy to talk shop if your team wants to get smarter about using AI across marketing.
