The Cincinnati Chapter of the American Marketing Association (AMA) held its annual Pinnacle Awards on April 24, 2025, celebrating the best marketing work in the region. We’re proud to share that UFO Performance Marketing walked away with three awards, recognizing the hard work, creativity, and data-driven strategies our team is known for.
Our Results:
🏆 Gold – Best Data-Driven Campaign
Versacurl Protoselling Campaign (in collaboration with Delta Faucet and LPK)
This innovative campaign used structured testing to validate product positioning and messaging before launch, helping Delta make informed product decisions based on real customer behavior.
🥈 Silver – Best Data-Driven Campaign
School Outfitters Keyword Testing Strategy
Our targeted testing in Google Shopping Ads drove measurable improvements in conversion rates, efficiency, and overall ROI for School Outfitters’ extensive product catalog.
🥈 Silver – Best Experiential Campaign
Cool People Saying Smart Things Event Series
What started as a fun idea to bring marketers and business leaders together has grown into a successful event series, highlighting industry trends and fostering valuable connections.
Why This Matters
These awards are more than just recognition. They reflect what we care about most: using data to make smart decisions, partnering with brands and agencies to create meaningful impact, and always testing to get better results.
It’s also a moment to pause and celebrate how far we’ve come. UFO has been around for over nearly two decades, but the last several years have been a period of growth and transformation. Being recognized by the AMA alongside so many talented marketers is truly an honor.
Thank You
To our clients, partners, and team: thank you for trusting us, collaborating with us, and pushing us to keep raising the bar. Special shoutout to our friends at LPK for their partnership on the Versacurl campaign, and congrats again to their founder Jerry Kathman on his Cincinnati Marketing Legend Award.
We can’t wait to see what’s next.
