Paid Media
31 posts · Page 2 of 4
Google’s New AI Max Campaigns: Game-Changer or Money Pit?
Google Ads just dropped a big update: AI Max for Search. Pair that with Performance Max (PMax) getting more powerful, and suddenly the ad world feels like it’s entering a whole new era. On paper, this is exciting. AI Max promises smarter targeting, broader reach, and fresh traffic sources by…
Google Ads Finally Opens the Black Box on Search Partners
For years, Search Partners in Google Ads has been a mystery. Marketers could either include or exclude the entire network, but there was no way to see where that traffic actually came from. That lack of visibility meant budgets were often managed with guesswork instead of data. That just changed.…
Understanding Enhanced Conversions in Google Ads
Enhanced Conversions in Google Ads offer a solution to track user actions as third-party cookies decline and privacy measures tighten. This article explains what you need to know about enhanced conversions and their benefits and downsides.
PPC vs CPC: What's the Difference
What's the difference between PPC and CPC. One is an advertising pricing model that describes HOW you pay and the other is WHAT you pay under that same pricing model. You might also see both in Google Analytics so we've also addressed that in this article.
TikTok Advertising Guide
TikTok is the fastest social network to hit 1 billion users. The platform is incredibly engaging and so it's not likely to go away anytime soon. In this guide we dive into some considerations of the platform and help you decide if TikTok is for you.
How to Allocate Marketing Spend
Where should you be spending your marketing budget? This is generally the best place to start to get measurable results.
Why you should (almost) never use broad match keywords in PPC
One of the reasons search is such an effective direct response marketing channel is because of the level of granularity with which you can target if you understand the concept of intent.
How We Use PPC to Drive SEO Domination
Google's pretty much eliminated all that juicy keyword data we used to get in Analytics, which means it's become much harder to understand which keywords are driving the best results for your website.
Know Your Customer and Cut PPC Costs By 54%
Why understanding keyword intent can dramatically improve PPC performance
AdWords: When a lower ad position is better
Why reducing your bids on AdWords can help you save quite a bit of money under the right circumstances.