Paid Media
31 posts · Page 3 of 4
3 Easy Fixes to Improve PPC Performance
Over the years I've reviewed hundreds of PPC accounts and I consistently see the same problems leading to a lot of wasted spend.
Confused by Ad Extension Stats in AdWords? Here's how to read them.
Ad extensions have been around in Google AdWords for a while now, but if our clients are any measure, most companies with existing AdWords campaigns have no idea they exist. That's unfortunate because ad extensions encourage your potential customers to click on your ad by accomplishing two goals:
How Much Does PPC Cost?
PPC is one of the most useful advertising methods available. Google makes 98% of it's revenue from paid advertising, so they have a huge incentive to "encourage" advertisers to use the service.
What's Involved in PPC Management
As companies see that digital marketing is something they can no longer ignore, we've started getting a ton of requests from small businesses who are often surprised at the costs involved in PPC management.
Case Study: Reducing Display Network CPA by 60%
How to use bid & placement optimization on low budget display campaigns to minimize CPA.
![5 Easy Fixes to Dramatically Improve PPC Performance [presentation]](/img/blog/5ebafc9de2d1f41b5bbbf287_5-easy-fixes-to-dramatically-improve-ppc-performance-presentation-min.jpg)
5 Easy Fixes to Dramatically Improve PPC Performance [presentation]
In case you missed me at the American Marketing Association in Cincinnati a few months ago (live blogged here) and the Cincinnati SEO meetup yesterday, here's a copy of the presentation I gave on PPC.
Should you manage your own AdWords account?
I know Google allows anyone with a credit card to set up an AdWords campaign, and of course they have a strong incentive to make it look easy as possible.
Is Your Business Wasting 25% of Its PPC Budget? A New Study Says Most Likely.
Is your business one of the many throwing good money out the window? Let’s take a look at some of the errors the study discovered.
Google Rolls Out Review Extensions to Adwords Accounts
These review extensions allow businesses to show third party reviews directly on their online advertisements. For those of you who are running PPC campaigns, you better start using these extensions if you want to keep up with your competition.
AdWords Express: Good or Bad for Small Business?
Google recently released a super-simplified alternative to AdWords called AdWords Express. The product is basically a simplified front-end for AdWords where all you have to do is create an ad, enter a budget, and select an advertising category and you're up and running.