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SEO

56 posts · Page 3 of 6

How REI Could Drive More Traffic for "Hiking Boots"
SEO

How REI Could Drive More Traffic for "Hiking Boots"

Search "hiking boots" in Google and REI is ranked #1. Here's what they could do to improve even more. Obviously not rankings for this specific keyword, but they would drive more traffic from related keywords if they made these changes.

John Crenshaw ·
Meta Description Guide & Action Plan
SEO

Meta Description Guide & Action Plan

Meta descriptions are simple. They seem complex, but they’re not.

John Crenshaw ·
Do Websites Always Lose Traffic After a Redesign?
SEO

Do Websites Always Lose Traffic After a Redesign?

A few years ago we were brought in on a project after a new site had been launched and the client lost 60% of their lead flow. This was a client that relied on their website almost exclusively for all their leads.

John Crenshaw ·
How NAP Affects Local SEO and Why Citation Consistency is So Important
SEO

How NAP Affects Local SEO and Why Citation Consistency is So Important

A major factor in determining how you rank locally is the quantity and quality of citations and NAP consistency across your citations.

John Crenshaw ·
Do 301 Redirects Hurt SEO?
SEO

Do 301 Redirects Hurt SEO?

hat are 301 redirects?A 301 redirect is a function of a web server that allows for a web page (or other file) to change address. The 301 is the method used to communicate the page has "moved permanently."The term "301 redirect" is used because web servers send a status code…

John Crenshaw ·
Keyword Search Intent: The Ultimate Resource List
SEO

Keyword Search Intent: The Ultimate Resource List

All the best content online to help you understand search intent.

John Crenshaw ·
Does "fresh content" help with SEO?
SEO

Does "fresh content" help with SEO?

You may have heard the search engines like "fresh content." In other words, that you'll drive more traffic if you publish more content more frequently.

John Crenshaw ·
Ultimate Guide to Content Marketing for Local SEO
SEO

Ultimate Guide to Content Marketing for Local SEO

Frustrated your competitors and directory sites are outranking you for local SEO terms in organic search results? This guide shows you how to beat them.

John Crenshaw ·
Domain Masking: Don't do it
SEO

Domain Masking: Don't do it

A very common scenario I see all the time working on small business, local SEO projects, is a situation where a client owns multiple domains, and they've "masked" those domains to their primary domain.

John Crenshaw ·
Watch What Happens When We Change the Dates on Our Blog Posts
SEO

Watch What Happens When We Change the Dates on Our Blog Posts

We played around with our blog post dates to see what kind of impact it would have on SEO. We'll show you how to use dates to maximize traffic.

John Crenshaw ·