Ideas. Insights. Results.

The UFO Blog

495 posts · Page 35 of 50

Resources

Top Performance Marketing Agencies in Los Angeles

Looking for the best performance marketing agencies in Los Angeles to drive growth and ROI for your business? Whether you’re aiming to optimize pay-per-click (PPC) campaigns, scale your eCommerce sales, or boost lead generation through social media ads, partnering with the right LA agency can make all the difference. Los…

Noell Wolfgram Evans ·
Resources

Top Performance Marketing Agencies in New York City

Looking for the top performance marketing agencies in New York City to drive growth and ROI? The NYC market is home to world-class marketing firms that specialize in data-driven advertising – from pay-per-click (PPC) and paid social campaigns to search engine optimization (SEO), conversion optimization and beyond. Whether you’re aiming…

Noell Wolfgram Evans ·
Resources

Top PPC Agencies in the U.S.

Looking for the top PPC agencies in the U.S. to drive performance and growth? Whether you're aiming to optimize paid search, scale your eCommerce campaigns, or improve lead generation through paid media, partnering with the right PPC agency can make a measurable difference. We’ve reviewed agencies from across the country…

John Crenshaw ·
Resources

Top PPC Agencies in Cincinnati: 2025 Edition

Cincinnati’s vibrant business community relies on targeted pay‑per‑click (PPC) advertising to reach customers quickly. In a market where Google and social media algorithms change constantly, working with an agency that understands PPC strategy, analytics and conversion optimization is vital. Below is a list of 15 PPC agencies with strong ties…

John Crenshaw ·
Google’s New AI Max Campaigns: Game-Changer or Money Pit?
Paid Media

Google’s New AI Max Campaigns: Game-Changer or Money Pit?

Google Ads just dropped a big update: AI Max for Search. Pair that with Performance Max (PMax) getting more powerful, and suddenly the ad world feels like it’s entering a whole new era. On paper, this is exciting. AI Max promises smarter targeting, broader reach, and fresh traffic sources by…

John Crenshaw ·
Google Ads Finally Opens the Black Box on Search Partners
Paid Media

Google Ads Finally Opens the Black Box on Search Partners

For years, Search Partners in Google Ads has been a mystery. Marketers could either include or exclude the entire network, but there was no way to see where that traffic actually came from. That lack of visibility meant budgets were often managed with guesswork instead of data. That just changed.…

Andrea Larsen ·
SEO

AI SEO: How to Rank in LLM Answers

Search has shifted from ten blue links to AI answers that cite a handful of sources. If you want to be discovered, you need to win those citations. At UFO, we call this AI SEO - the practical system for making AI engines choose you as a trusted source. You…

John Crenshaw ·
A Core Value: Be P&L Focused
USPs

A Core Value: Be P&L Focused

If Your Marketing Agency Doesn’t Understand P&L, You’re Leaving Profit on the Table As a business leader, you don’t have time for fluff. You need marketing that drives growth - real growth - the kind that shows up on your P&L. But too many agencies focus on surface-level metrics: impressions,…

John Crenshaw ·
Our Core Values: The Standard We Hold Ourselves To
USPs

Our Core Values: The Standard We Hold Ourselves To

Hiring a marketing agency should make your business easier to run. Unfortunately, for many companies it does the opposite. Slow responses.Confusing reports.Meetings that sound impressive but lead nowhere.Money going out the door with no clear impact on revenue. That frustration is usually not a strategy problem. It's a values problem.…

John Crenshaw ·
The Most Measured Marketing You’ve Ever Seen
USPs

The Most Measured Marketing You’ve Ever Seen

Most agencies stop measuring where things get difficult. We do the opposite. Our philosophy is simple: if it affects the business, we find a way to measure it. Even if it’s messy. Even if it’s upstream. Even if it’s the kind of thing people usually throw into the “brand awareness”…

John Crenshaw ·