The UFO Blog
495 posts · Page 36 of 50
We’re a Service Business First, a Marketing Business Second
At our core, we’re not just a marketing agency - we’re a service business. That distinction matters more than most people think. Most agencies define themselves by what they do: SEO, paid ads, content, branding, design. That’s the easy part. But how you show up for clients - how you…
Why We Hire Senior Team Members at Our Digital Agency
At our agency, we’ve made a conscious decision to build a team composed entirely of senior-level professionals. This isn’t about gatekeeping or elitism - it’s a strategic choice grounded in delivering consistent, high-quality results for our clients. Here’s why it matters. 1. Speed Without Sacrificing Quality Senior team members bring…
Cool People, Big Ideas, and Even Bigger Breakfast Vibes: July’s CPSST Recap
We kicked off a summer morning at Somerhaus with 100+ marketers, creatives, and business folks who showed up hungry for ideas (and pastries). The July edition of Cool People Saying Smart Things delivered fast-paced insights, genuine connection, and zero fluff. Just four smart humans sharing the top trends and lessons…
AI + Marketing: What We Shared at the Women’s Leadership Conference
Today, our partner and COO Andrea Larsen spoke at the Columbus Women’s Leadership Conference, sharing how AI is changing the way marketers plan, create, and optimize campaigns. The talk covered: How AI supports smarter content and SEO strategies Ways to use AI in paid media planning and creative testing Tips…
Cool People Saying Smart Things Returns to Cincinnati on Wednesday, July 16
We’re back in Cincy—and we made a few changes based on what you told us. Cool People Saying Smart Things is our quarterly breakfast event where smart insights meet strong coffee and real conversation. Hosted by UFO Performance Marketing, this isn’t a conference. It’s not a panel. It’s quick, meaningful…
Columbus Retailers and Ecommerce Friends, This One's for You
We’re back in Columbus with our next Cool People Saying Smart Things breakfast event. This time, we’re focusing on retail and ecommerce. If you’re looking for fresh ideas to grow your brand, stand out online, and connect with customers, you’ll want to be there. Event Details:Date: Thursday, June 5Time: 10:00…
UFO Performance Marketing Wins Gold & Silver at AMA Pinnacle Awards
The Cincinnati Chapter of the American Marketing Association (AMA) held its annual Pinnacle Awards on April 24, 2025, celebrating the best marketing work in the region. We’re proud to share that UFO Performance Marketing walked away with three awards, recognizing the hard work, creativity, and data-driven strategies our team is…
Cool People Saying Smart Things – April 2025 Event is Live!
We’re back with another Cool People Saying Smart Things event, and this time, we’re diving into the biggest trends shaping digital media, branding, content strategy, and AI. If you’ve been to one of our past events, you know what to expect—smart insights, meaningful conversations, and a chance to connect with…
Don't Miss Cool People Saying Smart Things on October 16th
Join UFO Performance Marketing for Cool People Saying Smart Things on October 16, 2024, in Cincinnati. Enjoy a casual breakfast while gaining actionable insights on AI, social media, and networking from top industry experts. Limited spots available—don’t miss out!
Understanding Enhanced Conversions in Google Ads
Enhanced Conversions in Google Ads offer a solution to track user actions as third-party cookies decline and privacy measures tighten. This article explains what you need to know about enhanced conversions and their benefits and downsides.