B2B Ecommerce SEO
This client is a B2B DTC ecommerce company that is heavily reliant on SEO to drive awareness and sales.
This site has over 3,000 products and complex faceted navigation. This situation can be complex and, particularly because they were so reliant on SEO for their business, it's important to be careful with any site redesigns or big content changes.
We were initially brought on board to help solve a big traffic drop after a redesign and migration to a new shopping cart platform.
We diagnosed the issue and helped the client recover the lost traffic and start SEO work to improve performance.
After a year we hit a limit of the existing shopping cart's capabilities, so we helped the client rebuild the site in Magento (now Adobe Commerce).
The result was a more than 1,700% increase in SEO traffic and revenue growth from $800k to $3.4mm per year.
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