B2B & Manufacturing · Project story

Pipeline growth for a B2B energy software company

2.5x more marketing qualified leads each week from paid media

In one month, paid media matched the sales accepted leads from the previous six months.

The challenge

The company spent heavily on paid media, but most of it drove awareness, not sales conversations. Almost all organic traffic came from branded or informational searches. The sales cycle was more than 90 days.

What we did

Restructured paid search and paid social around lead quality
Built SEO for commercial-intent keywords
Connected ad clicks to the CRM and sent lead quality data back to the ad platforms
Set up a creative process with clear review cycles

The results

2.5x more marketing qualified leads each week from paid media
In one month, paid media drove as many sales accepted leads as the six months before it
In three weeks, paid media sourced more than $200,000 in closed deals
Organic search closed nearly $300,000 in deals since the engagement started

More work that works