B2B & Manufacturing · Case study

Accutec-IHS

24% more leads from paid search at a 23% lower cost per lead

Organic traffic increased 26%, with 10% more organic leads.

PPCSEOWebsiteBranding

A healthcare professional wearing a respirator — Image from Accutec-IHS

The challenge

Accutec makes respirator fit testing equipment for healthcare and industrial buyers. The company had one main competitor, and demand for quantitative fit testing was increasing. Accutec needed more leads and sales from paid and organic search.

What we did

Audited paid and organic search and the main competitor
Managed Google Ads and created and optimized website content for organic search
Supported the rebrand and redesigned the website
Moved analytics to GA4
Built the marketing strategy for the launch of the Connected Cloud Platform software

The results

24% more leads from paid search
23% lower cost per lead from paid search
26% more organic traffic
10% more leads from organic search

Results compare 2023 to 2022.

I have been throughly impressed with all aspects of UFO. We sought them out after experiencing disappointing results with another SEO provider. UFO was able to audit our existing strategy, make corrections, and execute a new plan that has increased conversions exponentially within a matter of three months. They went above and beyond to fully understand our specific audience and how to talk to them. They made sure our all of our content spoke to potential buyers. And this was not a "set it and forget it" strategy - UFO continues to test, refine, and tweak to optimize our results even further so we keep improving. Dwayne Lynn, our UFO project manager, has been our partner throughout this process - guiding us and advising us in every effort. He feels like part of our team and celebrates our successes and looks for areas where we can improve. Without him, I am sure we wouldn't be where we are today. I am so grateful for UFO and Dwayne and thrilled they are on our side.

Heather MarshmanAccuTec

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