Validating a new product concept for a top plumbing manufacturer.
The Challenge
Amid a steady 15% annual growth in the bidet seat market, Delta Faucet Company’s goal was to become a part of this expanding industry.
The Breakthrough
We conducted test campaigns against their advanced product concept, demonstrating actual customer interest before significant resources were devoted to manufacturing.
The Result
Our efforts resulted in successful combinations of messaging, targeting, and pricing that outperformed industry benchmarks, empowering Delta's innovation team to proceed with product development with enhanced confidence.
UFO is a group of professionals who care. They position themselves as partners to your business and take the time to fully understand a challenge before diving into strategy development. They aren't afraid to share their own opinions and shoot you straight on results and recommendations. Their expertise in social and A/B testing has been invaluable to my team as we pursue new innovations!
More B2B & Manufacturing work
Accutec-IHS
24% more leads from paid search at a 23% lower cost per lead
Organic traffic increased 26%, with 10% more organic leads.
Pipeline growth for a B2B energy software company
2.5x more marketing qualified leads each week from paid media
In one month, paid media matched the sales accepted leads from the previous six months.
Fecon
280% more leads
PPC costs reduced by 66%.
Ready to talk? We're listening.
If you have questions we have answers. And probably some questions for you, too. Let's get after it!
