2.5x
Increased Meta click-thru-rate
6.9x
Increased Pinterest click-thru-rate
2.2x
Increased Add-to-Cart rate
The Challenge
Amid a steady 15% annual growth in the bidet seat market, Delta Faucet Company’s goal was to become a part of this expanding industry.
The Breakthrough
We conducted test campaigns against their advanced product concept, demonstrating actual customer interest before significant resources were devoted to manufacturing.
The Result
Our efforts resulted in successful combinations of messaging, targeting, and pricing that outperformed industry benchmarks, empowering Delta's innovation team to proceed with product development with enhanced confidence.
UFO is a group of professionals who care. They position themselves as partners to your business and take the time to fully understand a challenge before diving into strategy development. They aren't afraid to share their own opinions and shoot you straight on results and recommendations. Their expertise in social and A/B testing has been invaluable to my team as we pursue new innovations!
Kyle Duffy
Sr. Innovation Marketing Manager, Delta Faucet Company
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