Ecommerce & Retail · Project story
Catalog SEO for a major ecommerce brand after a platform transition
230% more purchases from organic search
115% more traffic to product pages, measured without new product launches.
The challenge
A major ecommerce brand needed to recover and grow organic traffic after it moved to a new platform. The brand had a large product catalog.
What we did
- Optimized product titles across the catalog for high-intent keywords
- Optimized collection page content
- Set up 1:1 redirects for product and collection pages
- Wrote technical SEO standards for launches and migrations
- Planned navigation and internal links
- Tested changes on small product sets first, then scaled to the full catalog
The results
- 230% more purchases from organic search
- 115% more traffic to product pages
- 95% more organic Shopping impressions
- 64% more rankings in positions 1 to 3
- 56% more page 1 rankings
We measured the results without new product launches, to isolate the SEO impact.
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