1.3x
Increased Meta click-thru rate
14%
Lower cost-per-click
42%
Improved conversion rate during test*
The Challenge
Torani, a leading provider of syrups, sauces, and drink flavorings, embarked on a venture to enter the flavored water market segment with a new product. Our role involved the creation and optimization of campaigns both for marketing testing of creative direction and to launch this innovative product.
The Breakthrough
Digital advertising provides a great opportunity for brands to test product ideas before they come to market. For this project, we helped Torani test variations of creative and brand positioning that could then be fed back into product development as part of their go-to-market process for thsi new product.
After the product launched we ran the campaigns to drive initial traction.
The Results
Through meticulous audience targeting, extensive platform testing, and creative fine-tuning, our contribution played a pivotal role in aiding Torani’s achievement of its objectives, while cementing a compelling market presence for its latest offering.
...I highly recommend Andrea Larsen. She is a highly collaborative partner who guided us through strategic and tactical decisions...we have a robust plan to launch a new product that will reach a new consumer target and expand our brand into a new category. Thank you Andrea & UFO!
Tricia Lang Johnson
Director of Brand Marketing, Insights & Innovation, Torani
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