Launching a new product for a prominent flavor company.

Torani, a leading provider of syrups, sauces, and drink flavorings, embarked on a venture to enter the flavored water market segment with a new product. Our role involved the creation and optimization of campaigns both for marketing testing of creative direction and to launch this innovative product.

Digital advertising provides a great opportunity for brands to test product ideas before they come to market. For this project, we helped Torani test variations of creative and brand positioning that could then be fed back into product development as part of their go-to-market process for thsi new product.

After the product launched we ran the campaigns to drive initial traction.

Through meticulous audience targeting, extensive platform testing, and creative fine-tuning, our contribution played a pivotal role in aiding Torani’s achievement of its objectives, while cementing a compelling market presence for its latest offering.