This enterprise client came to us for help optimizing their DTC ecommerce efforts on Google/Bing ads and social platforms.
They have a small in-house team and need an agency that understood the unique needs of enterprise clients and large accounts in order to supplement their in-house team for a faster testing cadence.
Large accounts like this require careful planning and testing to ensure you don’t roll out changes that harm performance.
It’s also important to consider the impact of the broader brand awareness and marketing efforts involved with larger clients and how these can impact test results.
Our test and iterate methodology is perfect for this type of client.
We started by building a list of potentially high impact test ideas, we then sorted them by expected impact and ease/cost to implement.
We worked with the client’s in-house team to carefully plan each test to ensure we collected the data needed to measure impact and find regular test wins, leading to a steady improvement in campaign performance.
