Fast Park & Relax

About Project

Paid & organic search (SEO/PPC), conversion rate optimization, assist on an ecommerce website launch for a large airport parking brand with 18 locations around the country.

Live Project
Category
Website
PPC
SEO
Client
Fast Park & Relax
Release
May 2019

New site launch

We've worked with Fast Park since around 2014. In 2016, we worked with 3rd party design and dev agencies to launch a new ecommerce site that would allow customers to book parking online, successfully relaunching an entirely new site structure without experiencing the temporary drop in traffic that's so common in typical website redesigns.

Triple digit % revenue growth

Since then, we've helped grow organic search traffic 66%, doubled paid search traffic (+100%), more than doubled ecommerce revenue from both paid and organic search (+127% and +151% respectively), and provided UX guidance that assisted in doubling ecommerce conversion rates over that period.

Communicating a complex message

Their Atlanta location is a unique challenge. The lot serves the international terminal, however, domestic travelers with carry-on only are able to check in international, effectively bypassing the crowds at the domestic terminal. This is a challenging value proposition to communicate, but we were able to provided strategy and consulting that resulted in the creation of an explainer video and a carefully targeted ad campaign that allowed us to effectively communicate this complex message to domestic travelers. This campaign was estimated to improve revenue by 7%.

Split testing / CRO

We've also run a number of split tests to test UX changes that have resulted in both significant ROI and knowledge about visitors that will help inform future tests.

Atlanta location landing page communicating challenging value proposition
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