In 2014, Fast Park, an airport parking provider, was looking for an SEO partner to launch a new eCommerce site allowing customers to book parking online. We worked alongside 3rd party design and dev agencies, successfully launching their site without experiencing the temporary drop in traffic that is so common on typical site redesigns.
The launch was a success; however, as the brand continued to position themselves as the innovative airport parking provider, we saw more opportunities to help them walk-the-walk.
A key to our success through the years has always been a shared hunger to do better. Since 2014, we’ve partnered with Fast Park to help grow their business by strategically differentiating their message from the competition and continuously improving their site experience through ongoing testing.
We’ve run a number of split tests of UX changes that have resulted in both significant ROI and knowledge about visitors that will help inform future tests. Making incremental changes over time with clear hypotheses and results has helped us create efficient plans for improvement with little risk.
Know your audience. Find the right targeting. Serve the right media.
By being a nimble, well rounded strategic partner, we’ve helped grow organic search traffic 66%, doubled paid search traffic (+100%), more than doubled ecommerce revenue from both paid and organic search (+127% and +151% respectively), and provided UX guidance that assisted in doubling ecommerce conversion rates over that period.
Additionally, we’ve seen growth in the following areas:
• 800% ROAS
• 103% increase in conversion rates
• 166% increase in SEO traffic
• 201% increase in site traffic
• 151% increase in eCommerce revenue