IVC Technologies
About Project
SEO for the industry leader in conditions-based monitoring. We got this site ranked #1 for every single target keyword within 6 months. Then we added more keywords and got those ranked in another 6 months. Traffic was up 66% and leads up 133%.
The client
With over 34 years of experience in the field, 55 multi-technology certified analysts, and servicing over 400 clients in 42 states on a monthly basis, IVC Technologies is the leading provider of Condition-Based Monitoring services nationwide.
Background
This client came to us with a fairly limited budget and one goal: Improve search rankings nationwide for their target keywords.
How we did it
I'd like to say this was a difficult project, but it wasn't. It's one of the examples I often use when I talk about how important both brand awareness and competition is in SEO.
Condition-based monitoring isn't exactly the most hyper competitive niche online, but IVC is definitely the leader in the field. And because of that, we thought that we could do some pretty simple, low-cost stuff to get ranked without a lot of effort.
The initial goal was to rank around the country for anyone searching for vibration analysis services in their area. Very few other companies even offer these services, and of the ones that do, none appear to be doing any SEO work.
Because of that we thought we could get ranked simply by creating sort of a directory structure with location pages for each state and city they operated in.
Here's are a few screenshots of those pages ranking #1 (with an answer box) and #2 in two of our target markets in Google:
These pages actually ranked so fast that we didn't even have time to finish them. Within a couple days of publishing, these local pages were already at #1.
We kept adding markets and over the course of 1 year we achieved the #1 ranking in Google for 185 separate markets:
Some other wins
- Total traffic to the entire site tripled over the last 2 years and is increasing at an average of 16% each month
- Nearly all markets ranked #1 on Google
- Organic traffic up 72% compared with the previous year
- Direct traffic up 41% compared to the previous year
- 133% increase in leads compared with the previous year
* We did not design or manage the website. That's handled by another company.
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