Local-focused strategy at national scale for an industrial monitoring services provider.
With over 34 years of experience in the field, 55 multi-technology certified analysts, and servicing over 400 clients in 42 states on a monthly basis, IVC Technologies is the leading provider of Condition-Based Monitoring services nationwide.
This client came to us with one goal: Increase leads by improving Google rankings for keywords related to their primary service offering. And they wanted to do it in every major city they service around the country.
Although the client wanted to rank nationally, the nature of the keywords made this a local SEO project, just at massive scale. We needed to rank in nearly 200 cities around the United States, and do it as fast as possible.
We had to figure out a strategy that would achieve our goal as quickly as possible within a reasonable budget. We can’t share all the details of that strategy, but keyword, intent, and user research helped us hone in on exactly what type of content would be most likely to rank. On-site PageRank flow optimization ensured the pages we wanted to rank were the most likely to rank in each locale.
The project was a huge success.
Within days of publishing, these pages were ranking #1 in their respective markets. Some keywords actually achieved both the #1 and #2 spots in Google. This is the power of creating intent-based content.
After the initial test confirmed the strategy, we published 185 pages over the following year and nearly every single page reached the #1 spot in Google for its target keyword.
Traffic tripled and leads more than doubled as a result.
• Total traffic to the entire site tripled over the last 2 years and is increasing at an average of 16% each month
• Every single target market ranked #1 on Google
• Organic traffic up 72% compared with the previous year
• Direct traffic up 41% compared to the previous year
• 133% increase in leads compared with the previous year