Home Helpers

6x
Increase in search visibility
2.3x
Increase in leads
2.6x
Increase in job applications

The client

Home Helpers is a large franchise system with over 250 franchises around the country providing in-home care to those in need since 1997.

The project

We love working on franchise projects; franchise websites are like SEO sleeping giants just waiting to be woken up. That's because they often have separate pages, or even entire mini sites that live within the main corporate site for every franchise location. And the bigger your site, the more leverage you have for SEO.

Every change you make is amplified by every location in the network. In this case, that meant that every change we made to the site applied to over 250 individual franchise mini sites.

Optimizing site structure is crucially important on a site this size. Done right, this can get you big wins without much effort. We talk a bit about site structure in this video.

Other important tasks included on-site improvements, content optimizations, and implementation of a plan to allow franchisees to edit their own mini sites within the larger corporate site without damaging SEO rankings.

Within 2 months of implementing some of our initial recommendations, search visibility was up 2x. As more recommendations were implemented over the following year, search visibility increased another 4x (to 6x from baseline).

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Total # of ranking keywords. Changes began Jan 2017. Source: ahrefs.com

New customer inquiries and new employment applications both more than doubled over the period (up 2.3x and 2.6x respectively).

Screen Shot 2020-04-23 at 7.47.36 PM

How we did it

Franchise systems are like SEO sleeping giants just waiting to be woken up. That's because they often have separate pages, or even entire mini sites that live within the main corporate site for every franchise location. And when you have a site that big, you have leverage.

Every change you make can be leveraged across every locations in the network; in this case, that meant that every change we made to the site applied to over 250 individual franchise mini sites.

Optimizing site structure is crucially important on a site this size. Done right, this can get you really big wins without much effort. We talk a bit about site structure in this video.

Other important tasks included on-site improvements, content optimizations, and implementation of a plan to allow franchisees to edit their own mini sites within the larger corporate site without damaging SEO rankings.

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