Home Helpers is a large franchise system with over 250 franchises around the country providing in-home care to those in need since 1997.
This project was a collaboration with 2 other agencies. We were brought in to help plan a new site structure and provide strategic guidance to improve search traffic and increase on-site conversions.
Within 2 months of implementing some of our initial recommendations, search visibility was up 2x. As more recommendations were implemented over the following year, search visibility increased another 4x (to 6x from baseline).
New customer inquiries and new employment applications both more than doubled over the period (up +136% and +157% respectively).
While I can't go into details on exactly what we did for this project, I will say that larger companies, and franchise systems in particular, are like SEO sleeping giants just waiting to be woken up. That means every little change you make can be leveraged across all the locations in the network. We'd love to say this was difficult, but that leverage means it's fairly trivial to get huge performance improvements for a network like this in a short time with little effort.