Quickly fixed broken campaigns with exponential results for this auto glass repair company.
The Challenge + BREAKTHROUGH
Techna Glass is a national auto glass company with 54 locations around the country. One of their franchisees contacted us to help improve their PPC campaigns being run by another agency but driving less than 10 leads per month.
A few simple, strategic updates offered big results:• Restructured search campaigns• Restructured and redesigned display ads• Tested landing page variations to land on a version that converted at 50%• Created a strategy and setup to generate way more online reviews than their competition
In less than a month, we increased their leads from PPC by 30x and reduced cost per lead by 98%. We’d love to take all the credit for this but the account was clearly not being managed well in the first place. But even so, our performance was so good that our client ended up selling his location to corporate and corporate engaged us on their project after that.