Techna Glass

3,000%
Increase in leads in month 1
98%
Drop in cost per lead
50%
Landing page conversion rate

Techna Glass is a national auto glass company with 54 locations around the country. One of their franchisees contacted us to help improve their PPC campaigns being run by another agency but driving less than 10 leads per month.

In less than a month, we increased their leads from PPC by 30x and reduced cost per lead by 98%. We'd love to take all the credit for this but the account was clearly not being managed well in the first place. But even so, our performance was so good that our client ended up selling his location to corporate and corporate engaged us on their project after that.

How we did it

  • Restructured search campaigns
  • Restructured and redesigned display ads
  • Tested landing page variations to land on a version that converted at 50%
"I had a larger, well-known marketing company managing paid search for my auto glass franchise and they weren't getting the job done so I reached out to [UFO]. After meeting with John Crenshaw I decided to make a switch. I'm glad I did. In less than a week I went from 0 calls to more than 10 a day. On top of that I had an issue with the phone company and one of my phone lines went down. I emailed them on a Saturday afternoon and they had my ads updated with the new phone number within 20 minutes. I joked that [UFO] is this small company in Cincinnati and they're beating up on that big national company I was working with before!"

- Joe Dills, Owner, Techna Glass Cincinnati

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