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Simple Wishes
PPC • Advertising • Site • Branding • Email

Nursing a losing D2C campaign back to health.

300%
ROAS ON FACEBOOK CAMPAIGNS
45%
INCREASE IN AVERAGE ORDER VALUE
3x
INCREASE IN SITEWIDE CONVERSION RATE

The Challenge

Simple Wishes, a nursing bra brand, was relying heavily on Facebook campaigns with a 50% discount strategy, yet still only driving 170% ROAS. They were in a constant battle of look-a-like and counterfeit products, and in need of turning their business around.

The Breakthrough

When it comes to selling products, it’s not just about what you say, but how you say it. To increase conversions, we optimized every stage in the funnel, including Facebook campaigns, on-site email capture, email creative and copy, bundling and cross-selling and more.

Before, the brand was focused on defensive discounts. Instead, we created a harder working, cohesive funnel that told both the functional and emotional story behind the product, creating a better connection with moms, influencing them to purchase.

Nurturing a cohesive customer journey

The Result

In just 5 months, we increased ROAS on Facebook campaigns from 170% to 300% and increased average order value by 46% sitewide. Sitewide conversion rates were tripled sitewide and email signups were doubled. And by overhauling transactional and marketing emails, we saw a significant increase in open, click and conversion rates.

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We get it. Hiring an agency is a big decision. Let us show you what we can do. Help us understand what you need help with, and we’ll setup a quick call to discuss your needs, and figure out if we’re a good fit.

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