Tisch Scientific
About Project
Planned and relaunched an ecommerce website with over 3,000 products (twice) and turned around a site trending at -40% annual growth to doubling every 2 years.
Background
Tisch came to us after having a large ecommerce site redesigned by another firm. Unfortunately the new design and structure led to a huge drop (70%) in revenue.
First redesign
We redesigned and restructured the site to fix the problem, although this redesign was focused only on recovering what was lost and not on improving the site's look and feel. This redesign brought revenue back to baseline. After that, we used a test and data driven agile approach to incrementally improve paid and organic search, UX and IA, and content. These changes led to revenue doubling over the next 2 years.
Second redesign
During the next phase of the project, we identified an opportunity to improve the look and feel of the site as well as some UX elements that we felt would improve conversion rates. So we implemented some of those improvements, leading to a 20% improvement in conversion rates.
Doubling revenue again
5 years after the initial 70% revenue drop, we're still managing all aspects of digital marketing for this project and are on track to double revenue yet again.
We reached out to [UFO] because we had our ecommerce site redesigned and rankings, traffic, and sales dropped quite a bit as a result.
We made the decision to rebuild the site and [UFO] worked with the new design firm to plan & supervise the SEO & information architecture side of the redesign to solve the SEO issues.
After this new site launch and with the help of [their] SEO & PPC work, we're now on track to have our biggest year ever.
[UFO] has deep expertise in everything from SEO and PPC to analytics and conversion rate optimization, has great contacts to help fill gaps in design, development, and copywriting, and [UFO has] really become an advisor to the marketing side of the business that we've found invaluable. All that said, I think what sets [UFO] most apart from their competitors is their ability to integrate into their client’s business and their related passion for their profitability.
Ken Schmaltz, Division Manager at Tisch Scientific, Inc.
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