Joffa - UFO Digital Marketing Agency

Turning around performance for a struggling brand

PPC

Advertising

SOCIAL

+33%

Increase in ROAS

+67%

Revenue increase

+19%

Increase in AOV

The Challenge

When we began working with Joffa, they were facing major challenges related to paid media performance. Sales growth had stalled despite ongoing investment in advertising, and their campaigns were producing a poor return on ad spend with low conversion rates.

Traffic was abundant but inefficient, failing to generate meaningful results, and internal confidence in media investments had eroded due to limited visibility into actual performance. Joffa needed a partner who could quickly improve results while building a foundation for sustainable, long-term growth.

Working with UFO has been a game-changing experience while growing my e-commerce brand. The UFO team is clever, organized, responsive, and kind. My marketing budget is on the more modest side, but I am still treated like a million dollar client. Best of all, their performance team quickly rightsized our ad spend, boosted sales, and increased the quality of customers acquired, in a very short amount of time.

Haley Hoover

Marketing Director, Joffa

The Breakthrough

Our team focused on a performance-first approach centered on Q4 success and long-term efficiency:

Q4 Sales Push: We developed and executed a focused Q4 strategy, including creative testing, campaign optimization, and aggressive reinvestment into high-performing tactics. We closely monitored daily results to ensure we capitalized on the seasonal spike in demand.
Traffic & Conversion Improvements: We refined account structure and creative to allow the Meta algorithm to do what it does best: Find audiences that perform best with each ad.

Strategic Rebuild: Through smarter budget allocation, creative iteration, and bid strategy adjustments, we overhauled underperforming campaigns and created a new feedback loop of insights to drive continued gains.

The Result

Since taking over the account, we’ve delivered measurable, business-changing results. These outcomes helped build internal confidence, unlocked more budget flexibility, and set the brand up for long-term success. With a strong foundation in place, we’re now focused on continued optimization and scaling efforts across key channels.