Quickly fixed broken campaigns with exponential results for this auto glass repair company.
3,000%
Increase in leads in month 1
98%
Decreased cost per lead
50%
Landing page conversion rate
The Challenge & Breakthrough
Techna Glass is a national auto glass company with 54 locations around the country. They tested us on a single location driving only 10 leads per month with the agency corporate hired.
A few simple, strategic updates offered big results:
- Restructured search campaigns
- Restructured and redesigned display ads
- Tested landing page variations to land on a version that converted at 50%
- Created a strategy and setup to generate way more online reviews than their competition
“I had a larger, well-known marketing company managing paid search for my auto glass franchise and they weren’t getting the job done so I reached out to [UFO]. After meeting with John Crenshaw I decided to make a switch. I’m glad I did. In less than a week I went from 0 calls to more than 10 a day. On top of that I had an issue with the phone company and one of my phone lines went down. I emailed them on a Saturday afternoon and they had my ads updated with the new phone number within 20 minutes. I joked that [UFO] is this small company in Cincinnati and they’re beating up on that big national company I was working with before!”
Joe Dills
Owner, Techna Glass Cincinnati
The Result
In less than a month, we increased their leads from PPC by 30x and reduced cost per lead by 98%. We’d love to take all the credit for this but the account was clearly not being managed well in the first place.
Even so, our performance was so good that our client ended up selling his location to corporate and corporate engaged us on their project after that.
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