The Motz Group

The Motz Group has built performance-based synthetic and grass turf sports field systems for over 40 years. Athletes have competed on their surfaces in NFL, MLB, NCAA, Olympic, and World Cup stadiums around the country.

Background

This was a website redesign/relaunch. The client already had a relationship with a design / dev agency; that agency handled the design and development work and brought us in to help plan site structure, SEO, recommend a content strategy, and plan the analytics and goal tracking strategy. It's common for other agencies to bring us in to help fill gaps and improve results on a project.

Results

The new site launched without experiencing any drop in traffic that's so common in website redesigns. All old URLs were effectively redirected. Conversion rates immediately increased, traffic nearly tripled in the months following launch, and it's continued to climb since then.

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We had our website redesigned...after the site launch we saw a big increase in leads and [UFO] continues to be a valuable resource in helping us pull insights out of Analytics. We plan to continue to partner with them because they're reliable, dedicated, and extension of our marketing team!

- Sarah Shewmaker, Marketing Manager, The Motz Group

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The process

This project was very similar to the RPWB project here. Check out that case study for more detailed info on the process. We'll include some example documents below.