The Motz Group has been building performance-based synthetic and grass turf sports field systems for over 40 years. Athletes have competed on their surfaces in NFL, MLB, NCAA, Olympic, and World Cup stadiums around the country. We partnered with a pre-existing design and development team on content strategy, planning, and SEO for the new site.
With the right tools and close partnership with the pre-existing team, our content planning and implementation process ensured that there would not be any negative shifts to site traffic once the new site launched.
The new site launched without experiencing the dreaded traffic drop that’s so common after website redesigns. In fact, after launch, conversion rates increased immediately and traffic nearly tripled in the following months, and has continued to climb since.