The Motz Group

Organic traffic increase after launch
Months to result

The Motz Group has been building performance-based synthetic and grass turf sports field systems for over 40 years. Athletes have competed on their surfaces in NFL, MLB, NCAA, Olympic, and World Cup stadiums around the country.


This was a website redesign/relaunch. We were brought on to work with an existing design/dev team on content strategy/planning and SEO for the new site.


The new site launched without experiencing any drop the dreaded traffic drop that's so common after website redesigns. In fact, after launch, conversion rates increased immediately and traffic nearly tripled in the following months, and has continued to climb since.

We had our website redesigned...after the site launch we saw a big increase in leads and [UFO] continues to be a valuable resource in helping us pull insights out of Analytics. We plan to continue to partner with them because they're reliable, dedicated, and extension of our marketing team!

- Sarah Shewmaker, Marketing Manager, The Motz Group

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