Launching a new product for a prominent flavor company.
*Compared to existing product campaign
Torani, a leading provider of syrups, sauces, and drink flavorings, embarked on a venture to enter the flavored water market segment with a new product. Our role involved the creation and optimization of campaigns to launch this innovative product.
We strategically designed the launch to discern the most effective messaging, targeting, and pricing that would drive sustained sales and growth.
Through meticulous audience targeting, extensive platform testing, and creative fine-tuning, our contribution played a pivotal role in aiding Torani's achievement of its objectives, while cementing a compelling market presence for its latest offering.