The UFO Blog
495 posts · Page 49 of 50
![5 Easy Fixes to Dramatically Improve PPC Performance [presentation]](/img/blog/5ebafc9de2d1f41b5bbbf287_5-easy-fixes-to-dramatically-improve-ppc-performance-presentation-min.jpg)
5 Easy Fixes to Dramatically Improve PPC Performance [presentation]
In case you missed me at the American Marketing Association in Cincinnati a few months ago (live blogged here) and the Cincinnati SEO meetup yesterday, here's a copy of the presentation I gave on PPC.
Should you manage your own AdWords account?
I know Google allows anyone with a credit card to set up an AdWords campaign, and of course they have a strong incentive to make it look easy as possible.
What is Inbound Marketing?
"Inbound marketing" has been getting a lot of coverage lately and you've probably run across the term at some point. So what is inbound marketing exactly, and is it really that great?
3 Things You Should Know About Content Marketing for the New Year
What's important is that you create unique content that will provide value to your visitors, while also increasing your search engine rankings.
Is Your Business Wasting 25% of Its PPC Budget? A New Study Says Most Likely.
Is your business one of the many throwing good money out the window? Let’s take a look at some of the errors the study discovered.
Google Rolls Out Review Extensions to Adwords Accounts
These review extensions allow businesses to show third party reviews directly on their online advertisements. For those of you who are running PPC campaigns, you better start using these extensions if you want to keep up with your competition.
Google bringing back in-SERP review star ratings
Looks like Google is bringing back in-SERP review star ratings and ditching the Zagat rating system it adopted several years ago.
Google Consumer Surveys: New Marketing Tool
Google has introduced a pretty interesting online market research tool that’s worth a look.
Google Tag Manager Bridges Marketing, IT Efforts
DIY tagging is what the new Google Tag Manager is all about. It empowers marketers (even those with no technical background) to add or update website tags (site analytics, conversion tracking, remarketing, etc.) themselves rather than rely exclusively on IT folks or web administrators.
Enhanced Link Attribution for In-Page Analytics Provides Better Click-Through Data
Its main purpose is to give you more precise data as to which components of your website are motivating visitors to click through for more information.