Where intelligence is put to the test.
Summary: 🚀 We helped a $180mm flavored syrup company use Facebook ads to run tests on a still-in-development product that gave them real-world learnings and data they used in the product development process to improve positioning at launch.
Â
This CPG client came to us with the goal of testing different brand concepts in-market with a live audience, with the goal of utilizing those learnings in the product development process.
We designed and executed a test using Facebook/Meta ads to measure real-world customer behavior and reactions to different product design and messaging pathways that gave client data they could use in finalizing the product so it would better resonate with customers.
Written by John Crenshaw
We call it search query dispersion - the degree to which people use different (or similar) phrases to express the same intent. Some industries show tight, predictable clusters of queries.…
If you’re deciding between Google Ads vs Bing Ads (Microsoft Advertising), the best choice might actually be both. Google dominates search traffic, while Bing offers lower costs and access to…
Looking for the top PPC agencies in the U.S. to drive performance and growth? Whether you're aiming to optimize paid search, scale your eCommerce campaigns, or improve lead generation through…
Cincinnati’s vibrant business community relies on targeted pay‑per‑click (PPC) advertising to reach customers quickly. In a market where Google and social media algorithms change constantly, working with an agency that…
Google Ads just dropped a big update: AI Max for Search. Pair that with Performance Max (PMax) getting more powerful, and suddenly the ad world feels like it’s entering a…
Search has shifted from ten blue links to AI answers that cite a handful of sources. If you want to be discovered, you need to win those citations. At UFO,…
"(Required)" indicates required fields
If you have questions we have answers. And probably some questions for you, too.
Let’s get after it!