Go-to-Market Product Testing for a $180mm CPG Brand
This CPG client came to us with the goal of testing different brand concepts in-market with a live audience, with the goal of utilizing those learnings in the product development process.
We designed and executed a test using Facebook/Meta ads to measure real-world customer behavior and reactions to different product design and messaging pathways that gave client data they could use in finalizing the product so it would better resonate with customers.
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We helped a regional bank pipe marketing data to a BigQuery data warehouse so it could be used in a unified reporting dashboard, providing executives a level of transparency and insight in reporting that possible before.
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