Where intelligence is put to the test.
Summary: 🚀 We helped a $180mm flavored syrup company use Facebook ads to run tests on a still-in-development product that gave them real-world learnings and data they used in the product development process to improve positioning at launch.
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This CPG client came to us with the goal of testing different brand concepts in-market with a live audience, with the goal of utilizing those learnings in the product development process.
We designed and executed a test using Facebook/Meta ads to measure real-world customer behavior and reactions to different product design and messaging pathways that gave client data they could use in finalizing the product so it would better resonate with customers.
Written by John Crenshaw
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