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Forestry Equipment Manufacturer Digital Marketing

John Crenshaw in

Mar 06

Summary: 🚀We managed all digital marketing for a heavy duty forestry equipment manufacturer and helped them grow revenue 60% in a single year, leading to their acquisition by a private equity firm.

 

This client hired us originally to help with SEO and Google ads.

We took over their Google ads account and reduced costs by 66% in the first 3 months for the same number of leads.

We found some SEO big wins that drove a 110% increase in traffic and a more than doubling of leads from that SEO traffic.

On-site testing led to more big wins. The end result was this client spent 66% less on Google & Bing ads, and saw a 280% increase in leads from both ads and SEO.

Later we helped guide this client to create international versions of their site that would rank well in other countries.

The end result was total revenue for this already established brand was up 60% in a single year, contributing to their acquisition by private equity shortly after.

Written by John Crenshaw

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