The UFO Blog
495 posts · Page 40 of 50
How to Brand a Mountain Guide Company
Marketing is about understanding your target audience and speaking to them in a way that resonates with how they think about the experience your organization is providing them.
A peak at the thinking behind our rebrand
Our new name's a little...out there...find out how we came up with this rather ridiculous name and the thinking behind it
How to Allocate Marketing Spend
Where should you be spending your marketing budget? This is generally the best place to start to get measurable results.
Most companies are thinking about web design all wrong
Let's say you're having a website redesigned. What are the main things you're focused on? Here's why the process should be reversed.
Meta Description Guide & Action Plan
Meta descriptions are simple. They seem complex, but they’re not.
The impact of speed on website performance
If you research page speed online you'll be hard-pressed to find anything other than blog posts and "studies" touting how important it is.
Do Websites Always Lose Traffic After a Redesign?
A few years ago we were brought in on a project after a new site had been launched and the client lost 60% of their lead flow. This was a client that relied on their website almost exclusively for all their leads.
How NAP Affects Local SEO and Why Citation Consistency is So Important
A major factor in determining how you rank locally is the quantity and quality of citations and NAP consistency across your citations.
Do 301 Redirects Hurt SEO?
hat are 301 redirects?A 301 redirect is a function of a web server that allows for a web page (or other file) to change address. The 301 is the method used to communicate the page has "moved permanently."The term "301 redirect" is used because web servers send a status code…
ExpressionEngine vs. WordPress - Final Thoughts
What I like about ExpressionEngine when compared to WordPress and my final thoughts on the commercial CMS from EllisLab.