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The UFO Blog

495 posts · Page 42 of 50

44 Questions to Ask Before Hiring a Web Design Company
Design

44 Questions to Ask Before Hiring a Web Design Company

To help you with your interviewing preparations, here are 45 questions to ask before hiring a web design company.

John Crenshaw ·
Why Design Matters
Design

Why Design Matters

I was wrong about design. Dead wrong. It took me about 6 years to realize it, but here's why I was wrong.

John Crenshaw ·
Domain Masking: Don't do it
SEO

Domain Masking: Don't do it

A very common scenario I see all the time working on small business, local SEO projects, is a situation where a client owns multiple domains, and they've "masked" those domains to their primary domain.

John Crenshaw ·
How We Use PPC to Drive SEO Domination
Paid Media

How We Use PPC to Drive SEO Domination

Google's pretty much eliminated all that juicy keyword data we used to get in Analytics, which means it's become much harder to understand which keywords are driving the best results for your website.

John Crenshaw ·
Know Your Customer and Cut PPC Costs By 54%
Paid Media

Know Your Customer and Cut PPC Costs By 54%

Why understanding keyword intent can dramatically improve PPC performance

John Crenshaw ·
Determine Keyword Intent with this Quick Checklist
Content Marketing

Determine Keyword Intent with this Quick Checklist

If you're going to craft content that ranks, you need to understand intent. Use Google AdWords along with this checklist to help you figure it out.

John Crenshaw ·
Watch What Happens When We Change the Dates on Our Blog Posts
SEO

Watch What Happens When We Change the Dates on Our Blog Posts

We played around with our blog post dates to see what kind of impact it would have on SEO. We'll show you how to use dates to maximize traffic.

John Crenshaw ·
Wordpress $post Object Quick Reference
WordPress

Wordpress $post Object Quick Reference

This quick reference / cheatsheet is for the WordPress $post object. This object contains a bunch of info specific to each WordPress post. Scroll down for the complete table of object properties.

John Crenshaw ·
Does Social Media Affect SEO?
SEO

Does Social Media Affect SEO?

In this article we talk about the reasons there's so much confusion around this topic and answer the question.

John Crenshaw ·
AdWords: When a lower ad position is better
Paid Media

AdWords: When a lower ad position is better

Why reducing your bids on AdWords can help you save quite a bit of money under the right circumstances.

John Crenshaw ·