The UFO Blog
495 posts · Page 41 of 50
Outsourcing Development is a Terrible Idea, Here's Why
In reality, outsourcing anything is a terrible idea; design, development, whatever, and I'm going to explain why with a story about a project I'm currently working on.
Keyword Search Intent: The Ultimate Resource List
All the best content online to help you understand search intent.
Web Development Project Process Workflow
Here's a little peek at the system I've developed for web development projects.
How Thumbtack Overcame the Chicken and Egg Problem
I recently listened to an interview with the founder of Thumbtack on Y Combinator startup podcast that hit on a subject I've always been really interested in...
Why you should (almost) never use broad match keywords in PPC
One of the reasons search is such an effective direct response marketing channel is because of the level of granularity with which you can target if you understand the concept of intent.
How Meeting Agendas Actually SAVE Time
I've always encouraged my team to use an agenda for nearly every call or meeting outside of simple check ins.
The Trouble with Attribution
Most digital advertising and and analytics platforms use a "last click attribution" model. That means no matter how long that purchase journey is or how many touchpoints there are, the last trackable activity in the chain gets 100% of the credit for a lead or sale.
Does "fresh content" help with SEO?
You may have heard the search engines like "fresh content." In other words, that you'll drive more traffic if you publish more content more frequently.
Diagnosing 50% Traffic Drop After New Site Launch
We recently started work on a project and oversaw the launch of a new website. Traffic nose dived 50%. This is how we diagnosed the problem.
Ultimate Guide to Content Marketing for Local SEO
Frustrated your competitors and directory sites are outranking you for local SEO terms in organic search results? This guide shows you how to beat them.