The UFO Blog
495 posts · Page 43 of 50
3 Easy Fixes to Improve PPC Performance
Over the years I've reviewed hundreds of PPC accounts and I consistently see the same problems leading to a lot of wasted spend.
3 Images that Prove Your Business MUST Have a Customer Review Strategy
If you own or work for a local business, and by that I mean a business that services a local customer, you absolutely must have a customer review strategy in place
3 SEO Tools That You Can't Live Without
I constantly see “How-to” posts when it comes to the subject of SEO. These posts are great, but most of them don’t point out the amount of tools needed to be successful in the SEO business.
Confused by Ad Extension Stats in AdWords? Here's how to read them.
Ad extensions have been around in Google AdWords for a while now, but if our clients are any measure, most companies with existing AdWords campaigns have no idea they exist. That's unfortunate because ad extensions encourage your potential customers to click on your ad by accomplishing two goals:
Remove "Briefly Unavailable for Scheduled Maintenance" Message
If you've been keeping on top of your WordPress updates using the automatic upgrade feature, you may have run into a problem immediately after upgrading.
Does Blogging Help with SEO?
There's all kinds of hype out there about blogging. The blogging hype is sort of like the social media hype. Can social media help you? The answer is far more complicated than a simple yes or no. The same goes for blogging.
How Much Does PPC Cost?
PPC is one of the most useful advertising methods available. Google makes 98% of it's revenue from paid advertising, so they have a huge incentive to "encourage" advertisers to use the service.
Local Service Businesses: How to Prioritize Your Digital Marketing Budget
If you're trying to market a local service business, you have a tough job – I'm talking roofers, plumbers, home builders, lawyers, dentists, auto glass companies, etc.
Passing Query String Parameters in WordPress URL
Whenever possible, I prefer to use pretty URLs in WordPress, and the ability to adjust permalink settings in the WordPress admin makes that simple to do.
Should You Add a Blog to Your Site?
One of the first things small business owners find out about when researching SEO are blogs. One of the most common questions we get is, "should I add a blog to my site?"